Research Challenges Assumptions About Successful Accounting Firms

Findings suggest advisory services may not be critical to firm fulfillment.  The Center for Accounting Transformation has released the Advisory 360 Research Report, offering a comprehensive look into what drives success for accounting firms. The study, sponsored by Avalara and performed in collaboration with CPA Trendlines, challenges conventional narratives, revealing that both advisory- and compliance-focused firms can achieve success when … Read More

Accounting’s Talent Crisis: New Study Reveals Key Factors Impacting Recruitment and Retention

The report outlines actionable strategies for firms to improve retention, reduce turnover, and attract new talent. The Center for Accounting Transformation has released its latest research report detailing the growing staffing crisis in the accounting profession. Sponsored in part by Scrubbed and co-authored by Donny Shimamoto, CPA.CITP, CGMA; Bryan J. Coleman, DBA, CPA; and Rick Telberg, “Staffing Strategies: Uncovering Solutions … Read More

Examining the DEI Journey of Accounting Professionals

A Research Study & Analysis Webinar Set to Propel Industry Diversity Initiatives  In a groundbreaking effort to advance diversity, equity, inclusion, and belonging (DEIB) within the accounting profession, the highly anticipated free webinar “The DEI Journey of Accounting Professionals: A Research Study & Analysis” is set to take place on July 16, 2024, from 12:15 p.m. to 1:30 p.m. (ET). … Read More

Center for Accounting Transformation Welcomes 10kCreators CEO to the Team

Mathew Heggem says, “There’s a level of excellence and innovation, grounded in knowledge and wisdom that is apparent.” The Center for Accounting Transformation is delighted to welcome Mathew Patrick Heggem as a Mission Advocacy Architect to its team. Heggem, the founder & CEO of 10kCreators.com, a social enterprise committed to empowering 10,000 creators by providing mentorship, training, community, and critical … Read More

New Webinar Offers to Unlock the Potential of AI and Automation for Accountants

By automating tasks and leveraging AI-driven analytics, accountants can excel in their roles and deliver greater value. In the fast-paced business world, staying ahead of the curve is imperative. With technology evolving exponentially, industries are constantly seeking innovative solutions to streamline processes and maximize efficiency. One such advancement that has revolutionized the accounting field is the integration of robotic process … Read More

Storytelling Force Joins the Center for Accounting Transformation 

Veteran videographer brings expert storytelling and tech know-how to the Center’s media and marketing operations.   The Center for Accounting Transformation has recently welcomed a seasoned creative powerhouse to its media and marketing team. Dave Maresca, a name synonymous with innovation and impactful storytelling, brings more than 20 years of experience to the Center.  Maresca discussed how his long-time service to … Read More

ITK, Center Founder Named to List of Most Influential People in Accounting, Focusing on “Pipeline Problem-Solvers.”

The list honors those who are committed to transforming the accounting profession. For the seventh year in a row, Accounting Today has named Donny Shimamoto, CPA, CITP, CGMA, to its annual list of The Top 100 Most Influential People in Accounting. Shimamoto, the founder and managing director of and an inspiration architect for the Center for Accounting Transformation, made the … Read More

Experts Recommend Proactively Reducing Stress to Mitigate Tax Season Burnout 

Burnout is a common problem in the accounting industry, but it can be prevented with the right strategies and transformational leadership style.  Worldwide, accounting professionals cringe at the thought of busy season. Working up to 80 hours a week, feeling the tax season crunch, and forcing others to also work overtime to meet deadlines for clients and the government all … Read More

Scrubbed Joins the Accounting Profession’s Search for Staffing Solutions

The business extension organization’s founder says his team “hopes to uncover innovative strategies that are being employed successfully.”  The Center for Accounting Transformation is proud to announce Scrubbed, a leading accounting, tax, and financial professional services company, joined the search for staffing solutions as a sponsor of Staffing Strategies Research, a groundbreaking initiative hosted by the Center and CPA Trendlines. … Read More

New National Research on CPA Pipeline Challenges Underway

Due to the trending decline in new CPAs, national survey launches project seeks to gain insight into the current reasons impacting the decision to become – or not become – a CPA. Initiative is supported by coalition of stakeholders from across the country.