The Value of In-Person Conferences in Building Lasting Relationships

Accounting experts stress the importance of human connection.

As businesses and professionals shift toward a more virtual working environment, many are left wondering: is there still value in attending in-person conferences? The Accounting ARC Podcast recently explored this topic with a lively discussion among Donny Shimamoto CPA.CITP, CGMA; Liz Mason, CPA, and Byron Patrick, CPA.CITP.

Their consensus: the personal connections made at live events remain irreplaceable.

“Handshakes, hugs, and random conversations cannot be replicated in two dimensions,” says Patrick, vice president of Client Success at The B3 Method Institute and CEO of VERIFYiQ.

Building Relationships Through Spontaneity
One of the most compelling reasons for attending live events, according to the podcast hosts, is the serendipitous nature of in-person interactions. These chance encounters often lead to the formation of long-lasting relationships that may never have occurred in a virtual setting.

Mason, CEO and founder of High Rock Accounting, illustrates this point with a relatable example: “Being in the coffee line with someone and striking up a conversation can lead to meeting amazing people. That kind of interaction just doesn’t happen online.”

Networking Is More Than Just a Buzzword
While networking is often seen as a transactional activity, the hosts agree that the real value of networking at conferences comes from building authentic connections. Byron shares, “I’ve been showing up at conferences for 20 years, and my network has built because of those random in-person moments.”

This sentiment resonated with younger professionals as well. Shimamoto, founder and managing director of IntrapriseTechKnowlogies LLC and founder and inspiration architect of the Center for Accounting Transformation, shares , “A colleague of mine requires his staff to make at least three meaningful connections at every in-person event. That forces people to go beyond passive attendance and truly engage.”

The Energy of Live Events Can’t Be Replicated

Beyond networking, in-person conferences allow professionals to fully immerse themselves in the content without the distractions of virtual multitasking. As Shimamoto notes, “I don’t feel like people actually try and pay attention during virtual conferences…they have them on in the background for CPE, while multitasking.”

Mason agrees, highlighting the focus and energy of live events, “You just don’t get the same energy from a screen as you do being in the room with other professionals.”

A Shift in Generational Perspectives
Younger professionals might be more inclined to opt for virtual participation, often stating that their colleagues aren’t their friends. However, Mason stresses the importance of connecting with others in the industry. “Even if they’re not your close personal friends, building human connections with industry peers is critical for future opportunities.”

Check out the latest episode of the Accounting ARC Podcast on the Center’s YouTube channel.

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