The Cost of Losing Talent Sponsorship and Advertising Opportunities

The 2025 Accounting MOVE Project (MOVE), in collaboration and partnership with the Center for Accounting Transformation, CPA Trendlines, Moss Adams, and the Accounting & Financial Women's Alliance (AFWA), has launched a groundbreaking study to uncover the real cost of losing talent—and why true teamwork and ERGs might be key to team resilience and growth. The Accounting MOVE Project is the only annual benchmarking research and advocacy report that equips accounting and advisory firms to detect, develop and drive competitive advantages from people initiatives and trends.

The survey is designed to collect both qualitative and quantitative data to measure:

• The cost of losing talent (attrition)...
• Whether people-first programs and inititaives are needed for firm resilience and growth...
• Trends in leadership development, mentorship, fair pay, and promotion rates...

At the Center for Accounting Transformation, we approach our research with a people-first lens—grounded in academic rigor, data integrity, and objectivity. While many of our partners bring a values-driven, advocacy-oriented perspective to advancing diversity, equity, and inclusion, our role is to provide the unbiased insights and evidence that support informed decision-making.

This balance allows us to collaborate across a broad spectrum of organizations—supporting people-positive missions with credible, data-driven findings while maintaining the methodological neutrality that academic and professional audiences require.

Marketing, Advertising & Sponsorship

To view information about available sponsorship and marketing opportunities with The Cost of Losing Talent Research Study, please click on our flip book below (please note you will be taken to a different website that houses the flip book functionality).