Transformation Alliances

The Center for Accounting Transformation has alliances with coaching and consulting firms that help guide organizations through their business transformations. Together, we help organizations visualize, roadmap, plan, implement, and adopt mindful practices and innovative technologies that create a better business culture that helps #improvetheworld.

Our Transformation Alliance partners provide programs and services that align with our purpose of accelerating the evolution of the accounting profession and our framework for creating more mindful business practices.

Etienne Consulting
Transforming Diversity into Competitive Advantage
Etienne Consulting is a D&I consultancy focused on workplace culture, conscious communications and inclusive leadership. Diversity, equity, inclusion and culture change are uniquely challenging because they impact the entire ecosystem – from executive leadership to management, and employees in all levels and roles across the organization.  We work with our clients to develop programs and initiatives that are holistic, people-centric and realistic. Our coaching, training and consulting services offer practical solutions that can be implemented at both the organizational and individual level.  The goal is what we call #FearlessInclusion – where everyone is included, represented and respected, where diversity is more than noticed – but also valued, measured and appreciated.

Transformational Coaching to Unlock your #DimensionOfPossible
Intend2Lead is a leadership development company that coaches accountants to access the Dimension of Possible through leadership coaching, group learning and consulting with organizations to create coaching cultures.

A Transformative Process for Driving Firm Growth

With nearly 20 years of experience helping firms grow their revenue and margin, MICA works with managing partners and practice leaders of progressive firms to define and execute their revenue planning and go to market initiatives.  In the past two years, Accounting Today cited two of our clients as the fastest growing firms in the country.  In addition to his marketing and sales leadership roles, Bill served as COO of a consulting firm and led its turnaround in six months through various process improvement initiatives including billing, fee management and personnel changes. Recent demonstrably successful programs include:

  • A detailed roadmap for organic growth by service line, office, partner or geography
  • Executing a process for cross serving current clients
  • Identifying and creating new service lines
  • Identifying opportunities for overall firm margin improvement
  • Personal marketing plans and coaching for partners and senior managers
  • CRM implementation to measure and monitor sales activities
  • Outsourced marketing communications to generate new sales leads for the equivalent cost of a mid-range marketing manager

If your firm could benefit from a process-based approach to growth, contact Bill Penczak at or visit

Does your organization provide insightful information or innovative tools and techniques to Transformation Agents? If you’d like to join us in our mission to #improvetheworld through the transformation of the accounting profession, we invite you to be an Innovation Alliance member.
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