Hitendra R. Patil

Hitendra R. Patil is one of the accounting profession’s most influential and forward-thinking voices on Client Advisory Services (CAS/CAAS), AI-enabled firm strategy, and innovation in accounting firm growth.

He is the creator of the TRUE Advisor^® Framework, a step-by-step system designed to help accountants build, price, and scale advisory services that clients truly value. His newest book, “TRUE ADVISOR^® – The Step-by-Step System to Lead with Insight, Price with Confidence, and Build a Profitable Advisory Firm Clients Rely On,” is being launched alongside a nationwide series of webinars, podcasts, and workshops focused on accelerating advisory success.

Hitendra is the CEO of Accountaneur, LLC, a specialized consulting firm that advises CPA firms, fintech companies serving accountants, and outsourcing providers on growth, advisory positioning, and technology integration. With over two decades dedicated exclusively to the accounting profession, his leadership has spanned accounting, tax, payroll, SaaS, AI, and offshore delivery models.

A best-selling author, his previous works, “The Definitive Success Guide to Client Accounting Services (CAS)” and “Accountaneur^®: The Entrepreneurial Accountant,” have reached professionals in over 18 countries. He is recognized as one of the Top 100 Most Influential People in Accounting, Top 10 Accounting Influencers to Follow on social media, and among the Top 100 Accounting Thought Leaders.

Hitendra is a sought-after speaker, featured contributor to leading accounting media, and a trusted advisor to firm leaders navigating the shift from compliance to high-impact advisory. His work is known for blending clear strategy with practical action and always putting accountants at the center of value creation.