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The Hidden Psychology Behind Every Price Tag
Why does a $6 Starbucks latte feel “worth it”? ☕ Why do we splurge on designer brands or movie popcorn? 🎬
In this Student-led Conversations episode, our student host and pricing strategist Ron Baker unpack the psychology of pricing — how emotion, story, and perception drive what we buy.
Discover how brands like Starbucks, Apple, and Disney shape your choices — and how understanding value can change how you see money, marketing, and yourself as a consumer.
Hosted By:
Guests:
Ron Baker
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