Small Markets, Big Impact

Own your growth: learn from bad bosses, fix miscommunication, take accountability, and turn tough moments into stronger leadership.

In the accounting profession, technical excellence is expected. However, according to the latest episode of Accounting ARC, relationships — not just work product — often determine who grows, who leads, and who thrives.

In a candid and deeply personal conversation, Liz Mason, CPA, and Byron Patrick, CPA.CITP, explore how relationship-building shapes careers, creates opportunity, and provides stability in an unpredictable profession.

Examine how caregiving pressures—especially for the sandwich generation—are reshaping expectations around productivity, flexibility, and talent retention in the accounting profession.

Discover what truly drives business value. Baria Jaroudi reveals how expert judgment, real-world insight, and human perspective elevate valuations beyond the numbers. Tune in for a standout episode.

Small‑town accounting takes the spotlight as this episode shows how rural communities create space for purpose‑driven careers, relationship‑centered service, and modern innovation—reframing small markets as places where impact and fulfillment thrive.

Stoic thinking meets busy‑season pressure in a conversation that unpacks how fear of failure, harsh self‑talk, and perfectionism shape well‑being—and how clearer thinking helps professionals stay resilient when the stakes rise.