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Pricing the Story of a Business
In this episode of Accounting ARC, host Donny Shimamoto sits down with business valuation specialist Baria Jaroudi to explore a question many business owners — and accountants — wrestle with: What is a business really worth when the numbers only tell part of the story?
Valuing a company goes far beyond financial statements. It requires understanding leadership decisions, operational realities, risk factors, and future cash flow potential. Jaroudi shares how valuation professionals combine financial expertise with judgment, independence, and empathy to deliver conclusions that are both defensible and understandable — especially in high-stakes situations like business sales, estate planning, and divorce proceedings.
The conversation also highlights the human side of the profession. Jaroudi reflects on her nontraditional path from Montessori teacher to CPA and valuation director, showing how diverse career journeys strengthen the accounting profession and expand what’s possible for future professionals.
This episode is a powerful reminder that accountants do more than analyze numbers — they provide clarity, credibility, and peace of mind when it matters most.
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Pricing the Story of a Business
Discover what truly drives business value. Baria Jaroudi reveals how expert judgment, real-world insight, and human perspective elevate valuations beyond the numbers. Tune in for a standout episode.
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