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Why CSR is Better Than Political Advocacy
In this episode of Know How Korner, we sit down with Jeff Joireman, a professor of marketing at Washington State University, to delve into his groundbreaking research on corporate social responsibility (CSR). Discover how CSR influences consumer behavior and what it means for businesses today. Tune in to uncover insights that could transform your approach to marketing!
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Jeff Joireman
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Why CSR is Better Than Political Advocacy
WSU professor Jeff Joireman shares how corporate social responsibility impacts consumer behavior—and why today’s marketers and businesses can’t afford to ignore it.
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Dr. Amy Cooper joins Donny Shimamoto to reveal what really drives retention in accounting firms—unpacking job embeddedness, engagement, and why size matters more than you think.
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Four unique podcast series. One mission: to inspire, challenge, and empower the accounting profession. Each show brings fresh perspectives and powerful stories you won’t hear anywhere else—new episodes drop regularly, so don’t miss a moment.
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Accounting is rapidly transforming through AI, shifting from “trust but verify” to smarter guardrails, redefining innovation, and positioning the next generation as the profession’s strongest competitive edge.
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Transformation Talks
Navigating Political Differences in Accounting
Can you talk politics without it blowing up? Top accounting leaders reveal how to have real, respectful conversations—even when you disagree—and why it actually strengthens teams and clients.
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