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Culture by Design: How to Build a High-Performing Culture, Even in the New Remote Work Environment (Second Edition)
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No single factor – not sales, marketing, finance, strategy, or operations – has more influence over the ultimate success of an organization than its culture. And yet, understanding exactly what culture is, and more importantly, what to do about it, has always been so murky. In the game-changing first edition of Culture by Design, David J. Friedman cut through the fog and provided a simple, clear, and practical roadmap that thousands of organizations have now used to build high-performing cultures. In this new, updated edition, you’ll learn how to take the strategies he originally taught and adapt them to meet the unique challenges presented by today’s remote work environment.