Image

Return to Podcasts

Podcast Host

Liz Mason

CPA

Liz Mason, CPA is the CEO and Founder of High Rock Accounting, where she brings her passion for innovation and leadership to the forefront of the accounting profession. A graduate of the University of Nevada, Reno, Liz earned her Bachelor’s in Accounting and Finance summa cum laude in just three years. She went on to complete a Master’s in Information Management at Arizona State University, fueling her curiosity for technology and its power to drive transformation.

Throughout her career, Liz has worked with national and local firms, ultimately channeling her expertise into building and growing High Rock Accounting. A recognized leader in the profession, she sits on multiple boards, speaks frequently on both local and national stages, and plays an active role in the vibrant technology startup community in Phoenix.

Liz is also one of the hosts of the Accounting ARC Podcast, alongside Byron Patrick and Donny Shimamoto, where she helps spark bold conversations that connect purpose, leadership, and innovation. As an Agent of Transformation with the Center for Accounting Transformation, she champions a vision of the profession that embraces equity, technology, and purpose-driven impact.

Beyond the office, Liz is an adventurer at heart. She loves traveling the world with her partner and young son, exploring new cultures, and seeking out fresh adventures wherever they may be.

Podcasts Hosted by Liz:

Image

January 19, 2026

Season 03

Episode 02


Accounting ARC

Tax Season Readiness from AI to New Tax Platforms and Sustaining Momentum

A forward‑looking look at tax season, exploring how AI, smarter workflows, and intentional planning can lighten workloads and help firms stay ahead before deadlines hit.

Image

January 28, 2025

Season 02

Episode 03


Accounting ARC

Top 10 Red Flags

Join Donny Shimamoto, Byron Patrick, and Liz Mason as they identify key red flags of toxic work environments in accounting firms and share practical insights for building healthier, more sustainable workplaces.

Image

January 13, 2025

Season 02

Episode 01


Accounting ARC

Preventing Burnout in Busy Season

In the Season 2 premiere of the Accounting ARC podcast, Byron Patrick, Donny Shimamoto, and Liz Mason share personal insights and practical strategies to help accountants prevent burnout and protect their mental and physical well-being during busy season.

Image

February 3, 2025

Season 02

Episode 04


Accounting ARC

Big Picture of the Profession

Donny Shimamoto, Byron Patrick, and Liz Mason break down how State Societies, Boards of Accountancy, and the AICPA shape the accounting profession—and why getting involved can elevate your career.

Image

February 24, 2025

Season 02

Episode 06


Accounting ARC

The Importance of Research

In this episode of the Accounting ARC Podcast, Donny Shimamoto, Liz Mason, and Byron Patrick discuss how research fuels innovation, informs decision-making, and helps accounting professionals stay ahead of industry change.

Image

March 3, 2025

Season 02

Episode 6


Accounting ARC

Can We Trust AI in Accounting?

In this episode of Accounting ARC, Donny Shimamoto, Byron Patrick, and Liz Mason examine the risks of AI in accounting—from deepfakes to cybersecurity—and how professionals can safeguard trust and data in a rapidly evolving digital landscape.

Image

March 24, 2025

Season 02

Episode 08


Accounting ARC

Agentic AI - The Next Evolution in Accounting

In this episode of Accounting ARC, Byron Patrick, Donny Shimamoto, and Liz Mason explain what agentic AI is, how it differs from generative AI, and what its rise means for the future, risks, and readiness of the accounting profession.

Image

April 7, 2025

Season 02

Episode 9


Accounting ARC

What if the IRS Shuts Down?

In this episode of Accounting ARC, Donny Shimamoto, Liz Mason, and Byron Patrick explore the potential implications of shutting down the IRS, examining alternative tax systems and what such a shift could mean for taxpayers and the accounting profession.

Image

April 14, 2025

Season 02

Episode 10


Accounting ARC

How Trump's New Tariffs Will Impact Accounting

In this episode of Accounting ARC, Liz Mason and Ron Baker break down the impact of rising tariffs on businesses, consumers, and the accounting profession, emphasizing why a strong foundation in economic principles is essential for accountants advising in an evolving global economy.

Image

April 21, 2025

Season 02

Episode 11


Accounting ARC

Client Service Isn’t Dead—But It Is Evolving

In this episode of Accounting ARC, Liz Mason, Byron Patrick, and Donny Shimamoto explore how modern accountants can deliver greater client value by setting healthy boundaries and embracing tech-enabled communication.

Our Hosts

Meet Our Hosts and Experts

Explore our thought leaders and knowledge experts across multiple accounting disciplines and industries.

Featured Podcasts

Expertly Curated Episodes

Insightful, unexpected, and always worth the listen these are hand-picked episodes you don't want to miss:
Image
Image

Student-led Conversations

Trust but Verify: AI, Innovation & Accounting’s Next Generation

Accounting is rapidly transforming through AI, shifting from “trust but verify” to smarter guardrails, redefining innovation, and positioning the next generation as the profession’s strongest competitive edge.

March 2, 2026

Season 02

Episode 01

Play Episode
Image
Image

Transformation Talks

Navigating Political Differences in Accounting

Can you talk politics without it blowing up? Top accounting leaders reveal how to have real, respectful conversations—even when you disagree—and why it actually strengthens teams and clients.

March 31, 2025

Season 01

Episode 11

Play Episode

Stay Updated with our Latest Podcasts

Four unique podcast series. One mission: to inspire, challenge, and empower the accounting profession. Each show brings fresh perspectives and powerful stories you won’t hear anywhere else—new episodes drop regularly, so don’t miss a moment.