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Podcast Host
Liz Mason
CPA
Liz Mason, CPA is the CEO and Founder of High Rock Accounting, where she brings her passion for innovation and leadership to the forefront of the accounting profession. A graduate of the University of Nevada, Reno, Liz earned her Bachelor’s in Accounting and Finance summa cum laude in just three years. She went on to complete a Master’s in Information Management at Arizona State University, fueling her curiosity for technology and its power to drive transformation.
Throughout her career, Liz has worked with national and local firms, ultimately channeling her expertise into building and growing High Rock Accounting. A recognized leader in the profession, she sits on multiple boards, speaks frequently on both local and national stages, and plays an active role in the vibrant technology startup community in Phoenix.
Liz is also one of the hosts of the Accounting ARC Podcast, alongside Byron Patrick and Donny Shimamoto, where she helps spark bold conversations that connect purpose, leadership, and innovation. As an Agent of Transformation with the Center for Accounting Transformation, she champions a vision of the profession that embraces equity, technology, and purpose-driven impact.
Beyond the office, Liz is an adventurer at heart. She loves traveling the world with her partner and young son, exploring new cultures, and seeking out fresh adventures wherever they may be.
Podcasts Hosted by Liz:
January 19, 2026
Season 03
Episode 02
Accounting ARC
Tax Season Readiness from AI to New Tax Platforms and Sustaining Momentum
A forward‑looking look at tax season, exploring how AI, smarter workflows, and intentional planning can lighten workloads and help firms stay ahead before deadlines hit.
January 13, 2025
Season 02
Episode 01
Accounting ARC
Preventing Burnout in Busy Season
In the Season 2 premiere of the Accounting ARC podcast, Byron Patrick, Donny Shimamoto, and Liz Mason share personal insights and practical strategies to help accountants prevent burnout and protect their mental and physical well-being during busy season.
February 24, 2025
Season 02
Episode 06
Accounting ARC
The Importance of Research
In this episode of the Accounting ARC Podcast, Donny Shimamoto, Liz Mason, and Byron Patrick discuss how research fuels innovation, informs decision-making, and helps accounting professionals stay ahead of industry change.
March 24, 2025
Season 02
Episode 08
Accounting ARC
Agentic AI - The Next Evolution in Accounting
In this episode of Accounting ARC, Byron Patrick, Donny Shimamoto, and Liz Mason explain what agentic AI is, how it differs from generative AI, and what its rise means for the future, risks, and readiness of the accounting profession.
Our Hosts
Meet Our Hosts and Experts
Featured Podcasts
Expertly Curated Episodes
Student-led Conversations
Trust but Verify: AI, Innovation & Accounting’s Next Generation
Accounting is rapidly transforming through AI, shifting from “trust but verify” to smarter guardrails, redefining innovation, and positioning the next generation as the profession’s strongest competitive edge.
March 2, 2026
Season 02
Episode 01
Transformation Talks
Navigating Political Differences in Accounting
Can you talk politics without it blowing up? Top accounting leaders reveal how to have real, respectful conversations—even when you disagree—and why it actually strengthens teams and clients.
March 31, 2025
Season 01
Episode 11
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