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Podcast Host

Liz Mason

CPA

Liz Mason, CPA is the CEO and Founder of High Rock Accounting, where she brings her passion for innovation and leadership to the forefront of the accounting profession. A graduate of the University of Nevada, Reno, Liz earned her Bachelor’s in Accounting and Finance summa cum laude in just three years. She went on to complete a Master’s in Information Management at Arizona State University, fueling her curiosity for technology and its power to drive transformation.

Throughout her career, Liz has worked with national and local firms, ultimately channeling her expertise into building and growing High Rock Accounting. A recognized leader in the profession, she sits on multiple boards, speaks frequently on both local and national stages, and plays an active role in the vibrant technology startup community in Phoenix.

Liz is also one of the hosts of the Accounting ARC Podcast, alongside Byron Patrick and Donny Shimamoto, where she helps spark bold conversations that connect purpose, leadership, and innovation. As an Agent of Transformation with the Center for Accounting Transformation, she champions a vision of the profession that embraces equity, technology, and purpose-driven impact.

Beyond the office, Liz is an adventurer at heart. She loves traveling the world with her partner and young son, exploring new cultures, and seeking out fresh adventures wherever they may be.

Podcasts Hosted by Liz:

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May 24, 2024

Season 01

Episode 3


Accounting ARC

Impacts of AI

Liz Mason and Donny Shimamoto explore how AI is reshaping accounting—beyond automation—tackling ethics, bias, and the need for responsible practices in handling sensitive financial data.

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June 7, 2024

Season 01

Episode 5


Accounting ARC

Busting the Big 4 Myth

Donny, Byron, and Liz bust Big 4 myths—sharing honest insights, career alternatives, and advice for navigating your path in accounting beyond the traditional routes.

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May 31, 2024

Season 01

Episode 4


Accounting ARC

Sales Tax Compliance, Leadership Challenges & Change Management

Liz Mason, Byron Patrick, and Donny Shimamoto share real stories on leadership, adaptability, and the unseen challenges in accounting—offering lessons for thriving in today’s business world.

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October 14, 2024

Season 01

Episode 19


Accounting ARC

Special Election Edition - Influencing Tax Policies

Liz, Byron, and Donny explore how politics and 2024 election policies impact tax pros and businesses—offering insights on navigating tax reforms and legislative changes in accounting.

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August 9, 2024

Season 01

Episode 12


Accounting ARC

Accountants In Pop Culture

Liz, Byron, and Donny dive into accountants in pop culture—from The Office to Ghostbusters—breaking down portrayals, stereotypes, and the fun side of the profession.

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August 16, 2024

Season 01

Episode 13


Accounting ARC

The Right Kind of Lazy

Liz, Donny, and Byron reveal how “the right kind of lazy” boosts efficiency—sharing smart shortcuts, mindset shifts, and tips for maximizing value without sacrificing quality.

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September 6, 2024

Season 01

Episode 16


Accounting ARC

Non Accountants In Accounting

Donny, Byron, and Liz spotlight non-accountants in accounting—showing how IT, HR, and other pros are driving firm growth and redefining the future of holistic business services.

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September 13, 2024

Season 01

Episode 16


Accounting ARC

The Importance of Attending Live Events

Donny, Liz, and Byron talk in-person vs. virtual events—sharing how real-world connections, coffee chats, and conference moments can spark career-changing relationships and growth.

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May 17, 2024

Season 01

Episode 2


Accounting ARC

Analyzing the Downfall of Silicon Valley Bank

Unpack the fall of Silicon Valley Bank with sharp insights and wit—learn how risky lending, oversight gaps, and market shifts led to collapse, and how to spot red flags before it’s too late.

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September 27, 2024

Season 01

Episode 17


Accounting ARC

Leadership

Byron Patrick joins Donny Shimamoto to explore what it really means to be a CEO—sharing lessons on team-building, collaboration, and leading with purpose in today’s accounting and fintech world.

Our Hosts

Meet Our Hosts and Experts

Explore our thought leaders and knowledge experts across multiple accounting disciplines and industries.

Featured Podcasts

Expertly Curated Episodes

Insightful, unexpected, and always worth the listen these are hand-picked episodes you don't want to miss:
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Student-led Conversations

Trust but Verify: AI, Innovation & Accounting’s Next Generation

Accounting is rapidly transforming through AI, shifting from “trust but verify” to smarter guardrails, redefining innovation, and positioning the next generation as the profession’s strongest competitive edge.

March 2, 2026

Season 02

Episode 01

Play Episode
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Transformation Talks

Navigating Political Differences in Accounting

Can you talk politics without it blowing up? Top accounting leaders reveal how to have real, respectful conversations—even when you disagree—and why it actually strengthens teams and clients.

March 31, 2025

Season 01

Episode 11

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Stay Updated with our Latest Podcasts

Four unique podcast series. One mission: to inspire, challenge, and empower the accounting profession. Each show brings fresh perspectives and powerful stories you won’t hear anywhere else—new episodes drop regularly, so don’t miss a moment.