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Podcast Host

Liz Mason

CPA

Liz Mason, CPA is the CEO and Founder of High Rock Accounting, where she brings her passion for innovation and leadership to the forefront of the accounting profession. A graduate of the University of Nevada, Reno, Liz earned her Bachelor’s in Accounting and Finance summa cum laude in just three years. She went on to complete a Master’s in Information Management at Arizona State University, fueling her curiosity for technology and its power to drive transformation.

Throughout her career, Liz has worked with national and local firms, ultimately channeling her expertise into building and growing High Rock Accounting. A recognized leader in the profession, she sits on multiple boards, speaks frequently on both local and national stages, and plays an active role in the vibrant technology startup community in Phoenix.

Liz is also one of the hosts of the Accounting ARC Podcast, alongside Byron Patrick and Donny Shimamoto, where she helps spark bold conversations that connect purpose, leadership, and innovation. As an Agent of Transformation with the Center for Accounting Transformation, she champions a vision of the profession that embraces equity, technology, and purpose-driven impact.

Beyond the office, Liz is an adventurer at heart. She loves traveling the world with her partner and young son, exploring new cultures, and seeking out fresh adventures wherever they may be.

Podcasts Hosted by Liz:

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July 23, 2024

Season 01

Episode 14


Accounting ARC

AI Will Steal Your Job

Liz, Byron, and Donny break down how AI is reshaping accounting—eliminating grunt work, unlocking strategic value, and why letting AI “take your job” might be the best thing for your career.

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Meet Our Hosts and Experts

Explore our thought leaders and knowledge experts across multiple accounting disciplines and industries.

Featured Podcasts

Expertly Curated Episodes

Insightful, unexpected, and always worth the listen these are hand-picked episodes you don't want to miss:
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Student-led Conversations

Trust but Verify: AI, Innovation & Accounting’s Next Generation

Accounting is rapidly transforming through AI, shifting from “trust but verify” to smarter guardrails, redefining innovation, and positioning the next generation as the profession’s strongest competitive edge.

March 2, 2026

Season 02

Episode 01

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Transformation Talks

Navigating Political Differences in Accounting

Can you talk politics without it blowing up? Top accounting leaders reveal how to have real, respectful conversations—even when you disagree—and why it actually strengthens teams and clients.

March 31, 2025

Season 01

Episode 11

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Stay Updated with our Latest Podcasts

Four unique podcast series. One mission: to inspire, challenge, and empower the accounting profession. Each show brings fresh perspectives and powerful stories you won’t hear anywhere else—new episodes drop regularly, so don’t miss a moment.