How Research Powers Innovation

Data-driven strategies are essential for staying ahead of trends and challenges in the profession. 

Research plays an essential role in transforming the accounting profession, and in the latest episode of Accounting ARC, Donny Shimamoto, CPA.CITP, CGMA; Byron Patrick, CPA.CITP, CGMA; and Liz Mason, CPA, explore why it matters now more than ever. 

Why Research is Vital in Accounting
“Without research, we’re just guessing,” says Shimamoto, founder and managing director of IntrapriseTechKnowlogies LLC and founder and inspiration architect for the Center for Accounting Transformation. The trio emphasizes how evidence-based decisions are critical for navigating industry challenges and maintaining relevance in a constantly evolving landscape. 

Research doesn’t just guide decisions—it helps uncover inefficiencies, predict trends, and creates actionable solutions that drive the profession forward. “It’s not about what’s happening today,” explains Mason, CEO of High Rock Accounting, “but about staying ahead of what’s coming next.” 

Research as an Innovation Catalyst
Innovation in accounting depends on data-driven insights. Patrick, CEO of VERIFYiQ and co-founder and educator at TB Academy, highlights how research equips professionals with the tools to challenge the status quo and implement meaningful change. “You can’t innovate without first understanding where you stand,” he says. 

The group also reflects on the importance of sharing knowledge and fostering collaboration among industry leaders. “It’s not just about presenting,” says Shimamoto. “It’s about sparking conversations that lead to real transformation.” 

Listeners are left with a clear message: research is more than just data collection—it’s a cornerstone for advancing the profession.  

Watch the full episode now. 

• Learn more about the Center’s research projects. 
• Access the Center’s Advisory 360 Research Report: Are Advisory-focused Firms More Successful than Compliance-focused Firms? 
• Access the Center’s Staffing Strategies Research Report: Uncovering Solutions for the Accounting Talent Gap. 
•  Access the Center’s The DEI Journey of the Accounting Profession Research Report. 
• Access the CPA Pipeline Report: Decoding the Decline. 

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