Empowering Accounting Firms: A Conversation with Angie Grissom of The Rainmaker Companies

“Find what you lose yourself in and pursue it.”

The latest Accounting ARC podcast features Angie Grissom, owner of The Rainmaker Companies, who shares her incredible journey from aspiring entrepreneur to a leader in the accounting industry. Grissom discusses how her firm helps accounting professionals develop leadership skills, foster business growth, and cultivate empowering cultures.

From Entrepreneurial Roots to Industry Leadership
Grissom’s passion for business began at a young age, leading her to a consulting firm in Nashville focused on accounting. She quickly advanced from an entry-level role to running the consulting division and eventually purchasing the company. Today, as the owner of The Rainmaker Companies, she equips accounting firms with tools to thrive in an ever-changing landscape.

When asked to define business development, Grissom emphasized its broader meaning: growth. “Selling is helping,” she explained, highlighting that true advisory work goes beyond tax and assurance. Her team trains accountants to uncover opportunities and provide holistic solutions for clients.

The Human Side of Accounting
Grissom dispels the stereotype of accountants as solely numbers-driven. “Accountants are some of the smartest, most loyal, and people-focused professionals I’ve worked with,” she said. Through leadership programs and cultural initiatives, she’s witnessed firsthand how firms can empower their teams and elevate client service.

Grissom encourages students and early-career professionals to explore the vast opportunities within accounting. “Find what you lose yourself in—problem-solving, technology, or client engagement—and pursue it,” she advised, noting the profession’s need for strong, visionary leaders.

Angie Grissom’s work exemplifies how non-accountants can play a pivotal role in the accounting profession, making her an invaluable ally in shaping its future.

Check out the latest episode of the Accounting ARC Podcast on the Center’s YouTube channel.

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