April 16, 2023

Transformation Talks Podcast: Get Rid of the Drudgery Work & Menial Tasks

By: Center For Accounting Transformation / podcast

Leverage the latest technology to perform more meaningful work

In this episode of Transformation Talks, host Bill Penczak talks to Dustin Verity, CPA, about Verity being conflicted between his obsession with playing with the latest technology and finding the right fit for his firm. Verity shared that he is always looking at how his firm could produce more and work more efficiently.

I’ve always been interested in technology and, and you know, efficiencies. That means less hours that we have to spend in the office ourselves.”  

The managing partner of Verity CPAs–based in Honolulu–was surrounded by a team that obviously felt the same about getting out of the office and on the scenic beaches of Hawaii.

However, Verity said while hope played a role, he had to be sure any new technologies would be the right fit for his firm.

And finding the right fit allowed exponential growth.

Key Takeaways: 

  • Technology is his firm’s second-largest expense. Verity uses tech as an investment to enable them to spend more time away from the office. Get rid of the drudgery work and menial tasks and get your people to review the work instead and turn that into more meaningful work.
  • His firm has doubled its margins on bookkeeping work by optimizing technology.
  • His firm has optimized offshoring for CAS and tax work.
  • His firm uses a flat staffing model to offer more direct interactions between staff and partners, which has made his team more efficient. Additionally, the client gets more face time, too.
  • Get out of being the bottleneck as the managing partner by hiring and outsourcing HR, admin and IT.
  • Allow your team to do what they’re good at and what they want to do versus trying to force them to do tasks or manage projects they don’t want to do.
  • Use personality tests to help identify the skills and talents people have, as well as learn how they tend to work most efficiently.
  • Be part of a group or association so you can network and be able to talk to others about what they are doing, how they are overcoming obstacles, learn about their experiences with vendors or technology and build your professional network.
  • It’s also important to network so you can refer work to others who won’t steal your clients, and you can return the favor.

Read more about how Dustin Verity’s firm invested in technology to increase profits and reduce staff time on CPA Trendlines.


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