Award Winning CPA and APM® Creator to Present Profitability Program

Firms using her strategies reportedly experience dramatic increase in revenue-per-sale.

In a recent blogMichelle (Golden) River, CPF, lamented on a root cause of tension among firm leaders. She stated, “In our profession, we’re trying to operate multiple business models simultaneously without acknowledging some key distinctions among our models. In addition to causing frustration, the fact is, we cannot be fully successful at operating different models if we approach operating and measuring them exactly the same way.”  

She added, “Today, business model transformation is a very hot topic with many firms readily embarking on making some big changes. As such, it’s the perfect opportunity to figure out where these tensions occur and how to address them in your overall transformation efforts.” 

River, the founder of Fore LLC and creator of Advanced Pricing Methods® (APM), has been named one of the Ten Most Powerful Women in Accounting by Accounting Today, one of the 25 Most Powerful Women in Accounting by CPA Practice Advisor and one of the Top 25 Thought Leaders in Public Accounting by CPA Practice Advisor. River will present Advanced Pricing Methods® to Improve Firm Profitability, sponsored by Accsurant, with the Center for Accounting Transformation 

In her two-hour presentation, River said attendees can learn how to use pricing and positioning techniques that better convey the worth of services, how to scope projects more effectively, and how to manage client expectations about price adjustments as project scope changes. Participants will also discover how often buyers upsell themselves when they feel more in control of their purchases. 

The Center for Accounting Transformation provides professionals with a framework for utilizing innovations that are ready for adoption, the training and resources necessary to apply the innovations, and an opportunity to engage the talent and community needed to further the pursuit of innovative accounting practices that drive responsible and mindful business performance. 

See upcoming schedule of Center for Accounting Transformation courses.